Executive Customer Advisory Board (ECAB)
LOCATION: Confidential (U.S.)
DATES: October 27-29, 2025
ROLE: Senior Corporate Events Manager
event overview
The Executive Customer Advisory Board (ECAB) was Pure Storage’s first-ever gathering of a select group of C-suite executives and senior customer leaders. The goal was to create a highly curated, trust-based environment for strategic dialogue, product feedback, and long-term partnership alignment.
This inaugural ECAB required white-glove execution, discretion, and absolute precision — both strategically and operationally.
event scale snapshot
Attendees: ~30 (C-suite executives and senior customer leaders)
Audience: Executive customers, Pure Storage senior leadership, founder
Program Type: Invitation-only executive advisory board
Program Budget: High six-figure, executive-level program
Financial Outcome: Delivered under budget with meaningful five-figure savings
Budget details are represented in ranges to respect client confidentiality.
the challenge
As Pure Storage’s first ECAB, there was no prior template to reference. The program needed to:
Establish credibility and trust with highly influential executives
Deliver a seamless, premium experience across multiple days
Balance strategic agenda content with meaningful relationship-building
Reflect the importance of the audience while protecting confidentiality
The stakes were high — this experience would set the standard for all future ECABs.
my mandate
I was brought in to:
Lead all event logistics, venue strategy, and onsite execution
Ensure flawless delivery of evening experiences, group activities, and networking moments
Partner closely with the Customer Marketing team, who owned audience selection and agenda design
Act as a trusted extension of the internal team for a high-visibility, executive-facing program
what I led & delivered
End-to-end ownership of logistics, venue selection, and onsite execution
Management of a high six-figure executive program budget, delivering the program under budget
White-glove planning and execution of:
Executive arrivals and departures
Premium evening experiences and hosted networking
Group activities designed to foster peer connection and trust
Close collaboration with Customer Marketing to ensure:
The right executives were in the room
The environment supported the strategic goals of the agenda
Calm, discreet onsite leadership ensuring a seamless experience for executive-level stakeholders
impact & outcomes
Delivered a flawless inaugural ECAB, setting a high bar for future programs
Achieved five-figure cost savings while maintaining an elevated executive experience
Earned a formal “A” grade from the Pure Storage Founder
Achieved a 98.5% Customer Satisfaction score in post-event surveys
Contributed directly to business impact:
One ECAB member closed an significant deal with Pure Storage, explicitly citing their ECAB participation as a key factor
The executive shared that following the ECAB, they were fully supportive of the bundled investment and helped accelerate internal approval
why this matters
This case study demonstrates my ability to:
Design and execute first-of-their-kind executive programs
Operate with discretion and confidence in executive and founder-facing environments
Partner effectively across teams to align strategy and execution
Deliver events that go beyond experience — driving real business outcomes
Serve as a trusted, senior extension of internal teams for high-stakes initiatives
strategic significance
This ECAB marked a pivotal moment for Pure Storage:
It established a repeatable executive engagement model
It strengthened senior customer relationships
It directly influenced revenue and long-term partnership commitment